IAFE - Specialty Seminar
Thank You to the Impact & Impressions Specialty Seminar Sponsors
Photos from the 2015 Specialty Seminar
Impact & Impressions Specialty Seminar
Focus: Sponsorship and Advertising & PR
Feb. 21-23, 2017
San Antonio, Texas
Early Bird Registration rates end on Jan. 25. The registration price will go up after that date.
Our host hotel is the Historic Menger Hotel with a rate of $125 per night.
The closest airport is San Antonio International Airport, and it is about 9 miles or 16 minutes to the hotel. A cab will be $25-$30 each way flat rate for 1-3 people, or GO Airport or Super Shuttle (several stops) is $20.25 one way or $36.70 round trip. Parking at the hotel valet parking is around $14 per day for our attendees. That is a 50% discount of the current parking rates.
The Specialty Seminars feature a different focus in a three-year rotation. This event is perfect for the "specialist" at your fair, be it staff or volunteer, working in one of these three areas:
- 2018 - Trade, Treats, Traditions - concessions, commercial exhibits & competitive exhibits. Share ideas on best practices in booth layout, exhibitor selection, rules and management of the vendors. Learn about the latest in food trends. Get creative with new contests display techniques for things like quilts, photos, arts & crafts. Dates/Location to be announced.
- 2019 - Tools of the Trade - agriculture, physical plant operations, and year-round facility usage. Designed for agricultural program and livestock show personnel as well as maintenance and operations staff. Features in‐depth discussions, presentations and networking galore.
- 2020 - Impact and Impressions - sponsorship and advertising/PR. Stay up to speed with this fast‐paced seminar focusing on marketing the fair and maximizing sponsorships.
For any questions, please contact Kate at .
Interested in attending? Here's what past attendees have said...
"Coming from a small fair, I often wondered if these seminars were worth it..... I would be surrounded by State Fairs, with a large staff and much larger budgets! However, after attending the last three Specialty Seminars, I have found them invaluable. It really doesn't matter what size the fair is, the problems are the same....just on a larger or smaller scale. I always come away with at least one great idea and certainly lots of food for thought."
Gary Newkirk, Ulster Co Fair, New York