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IAFE - Institute of Fair Management

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IAFE Institute of Fair Management Graduate Certification Program

(January 2018 – March 2019)

Institute LogoThe IAFE Institute of Fair Management (IFM) Certification Tracks are specialized, continuing education programming for IFM graduates. This senior level coursework is presented through varying methods of instruction CyberSeminar, Instructor-led, Case Study and Service Learning Projects.

Upon completion, the enrollee will become “certified” in the respective track completion. They will receive a certificate of accomplishment valid for five years. Every five years a minimum of three approved continuing education courses are required to maintain “Certified Status.” Individual will then be re-certified for an additional five years receiving an updated certificate. Continuing education courses are offered through the IAFE at the annual conventions, management conferences, zone meetings and other IAFE events.

IAFE IFM Certification Tracks

  1. Management (2018)
  2. Entertainment and Programming (2018)
  3. Marketing and Promotions (2019)
  4. Facilities Management (2019)
  5. Leadership (2020)
  6. Sponsorship and Fundraising (2020)

IFM graduates may enroll in one track per year. Tracks will be offered every three years. Completion of all six tracks is not required. Once you complete a track, you will be certified within that track. However, all six tracks may be completed if an individual should choose to do so.

INVESTMENT: The investment for each track is $649 (USD). This includes all coursework, required program CyberSeminars and registration to the IFM Summit, where the enrollees will present their case study findings. This does not include travel and registration expenses for the Annual Convention or travel related expenses to the IFM Summit.

FACILITIES MANAGEMENT TRACK (2019)

Coursework includes: 

#400A Course Overview: (CyberSeminar) IAFE presents a course overview that identifies expectations, work-flow process and other key components to ensure a positive experience.

#400B Case Study Review: (CyberSeminar) Enrollees are introduced to their IAFE mentor, the course case study and provided the tools for an effective, useful case study analysis.

#401 Master Plan Project(s) – How to approach: (CyberSeminar) Learn how to effectively start the Master Plan Process, build team consensus, developing long and short-term goals. Navigate the Master Plan process and develop your tool kit for success.

#402 Experience Planning: (CyberSeminar) – What are they saying about your Fair? How do you stack up against other “experiences”? Beyond the logistics – are you considering your fair as a destination? What is the design motivation?

#403 Creating a Safe Environment: (CyberSeminar) Do you have a safety plan for your attendees, staff, volunteers, livestock and exhibits? This course helps you identify the degree of protection for your event, establishes how to foster a healthy environment for everyone, and identifies the players.

#404 Preventative Maintenance Plans: (CyberSeminar) New or old, how do you maintain your facilities. This course will provide you the tools to develop and implement a preventative maintenance plan; and identify its uses as it relates to your event’s budget and Master Plan.

#405 Effective Communication – customers, volunteers and staff: (CyberSeminar) Do you struggle to effectively communicate with your team? This course will detail the communication process as it relates to work flow, work orders, and employee accountability. Tools include interpersonal and social communications methods.

#406 Contracts, Request for Proposal and Request for Qualifications, Contract Administration: (Presenter-led) In-depth course that looks at the steps necessary for a successful negotiation, from RFP’s to administering the contract. Contents include negotiation preparation, setting targets, roles of team members, setting strategy, conducting negotiations and documenting the final agreement. Upon completion, the enrollee will be able to prepare for, secure and administer contracts.

Service Learning Project: An integrated activity that connects the concepts and principles of this track to real-life application through volunteerism. Each participant will gain practical experience while focusing on management/operation activities. Minimum eight volunteer hours. To be approved by your mentor.

Case Study: Enrollees will be assigned an active case study related to Facilities Management from a member fair. The group will evaluate the case through provided guidelines, actively engage with the event and provide their final recommendation with a presentation to the IAFE Education Advisory Board at IFM Summit. Each group will be provided an industry mentor to aid the group in their case study efforts.

Testing: In order to complete the track certification, enrollees are required to successfully pass a final exam, administered on-line. Passing score is considered 90 percent or greater. Enrollee will be provided multiple opportunities to achieve a passing score.

Re-Certification: Upon completion, the enrollee will become “certified” in the respective track completed. Every five years, a minimum of three approved continuing education courses are required to maintain “Certified Status.” Continuing education courses are offered, through the IAFE, at the annual conventions, management conferences, zone meetings and other IAFE events.

MARKETING AND PROMOTIONS TRACK: (2019)

#301 Consumer Behavior: (CyberSeminar) Discover the ways demographics, psychographics and geography influence the way consumers make decisions. Dive into the research techniques that help marketing professionals determine what audiences to target. Find out how to leverage those key innate, learned and characteristics to increase gate traffic, ticket sales and revenue.

#302 Building A Strategic Marketing Plan – Your Comprehensive Took Kit: (CyberSeminar) Develop marketing strategies that support your fair’s values and mission, while driving attendance and revenue. Learn how to create a comprehensive, multi-platform plan that includes both inbound and outbound marketing tactics. Review best practices. Walk away ready to design and execute a plan that fosters consumer loyalty and brings more guests through your gates.

#303 Relating to the Public: Effective Communication and Customer Service Techniques: (CyberSeminar) Gather a broader understanding of what the public and key stakeholder groups expect from your organization and how to serve it up to them effectively. This course delves into building an unmatched reputation through strategic communication and superior customer service, as well as how to cultivate brand advocates who support your mission and message.

#304 How Promotional Marketing Can Change Your Game: (CyberSeminar) Learn how to build your brand loyalty through effective promotions. Raise your customer’s interest and influence purchases with best practices of promotional marketing. Tools provided on how to evaluate your promotions effectiveness and measure success.

#305 Conquering the Creative Process: (CybeSeminar) Explore techniques that cultivate creativity, even in those who don’t believe themselves to be creative. Uncover tools that help you economically generate written content for taglines and slogans, annual themes, marketing collateral materials and more. Dig into visual creativity and learn how to determine what graphic art appeals most to your audiences. Conquer age-old questions about keeping creative in house and when to seek the assistance of experts.

#306 Contracts, Request for Proposal and Request for Qualifications, Contract Administration: (Presenter-led) In-depth course that looks at the steps necessary for a successful negotiation, from RFP’s to administering the contract. Contents include negotiation preparation, setting targets, roles of team members, setting strategy, conducting negotiations and documenting the final agreement. Upon completion, the enrollee will be able to prepare for, secure and administer contracts.

Service Learning Project: An integrated activity that connects the concepts and principles of this track to real-life application through volunteerism. Each participant will gain practical experience while focusing on management/operation activities. Minimum eight volunteer hours. To be approved by your mentor.

Case Study: Enrollees will be assigned an active case study related to Marketing and Promotions from a member fair. The group will evaluate the case through provided guidelines, actively engage with the event and provide their final recommendation with a presentation to the IAFE Education Advisory Board at IFM Summit. Each group will be provided an industry mentor to aid the group in their case study efforts.

Testing: In order to complete the track certification, enrollees are required to successfully pass a final exam, administered on-line. Passing score is considered 90 percent or greater. Enrollee will be provided multiple opportunities to achieve a passing score.

Re-Certification: Upon completion, the enrollee will become “certified” in the respective track completed. Every five years a minimum of three approved continuing education courses are required to maintain “Certified Status.” Continuing education courses are offered, through the IAFE, at the annual conventions, management conferences, zone meetings and other IAFE events.