Jen Puente, Director of Marketing & Partnerships at the Wisconsin State Fair
In this session, you’ll learn how to assess your sponsorship potential and generate a plan for turning ideas into dollars. Learn how to identify opportunities and prospects and create proposals. Relevant case studies will be shared.
This is a required, for-credit course of the Institute of Fair Management.
Jen Puente has been part of the Fair her entire life. From her days in 4-H showing chickens and arts & crafts, to performing at the County Fair. Jen was her county Fairest of the Fair in Wisconsin, and was also through that experience how she earned the opportunity to intern with the Wisconsin State Fair. Throughout her 17 year career at Wisconsin State Fair, she worked her way up through the ranks to production coordinator, to sponsorship manager and Director of Marketing. She currently serves as the Chief Marketing Officer at the Wisconsin State Fair Park, overseeing the advertising campaign, social media, sponsorships, media buying, brand development and creative services for the annual Fair and Fair Park.
She is a true Wisconsinite - enjoying craft beer tastings and - of course - cheese curds. She is also an avid Milwaukee Sports fan, and remains tried and true to the Green & Gold - Go Pack Go!