Explore basic principles of advertising and their role in traditional and non-traditional media. The instructor-led course defines “marketing” and marketing components; common terms, review media mix, and agency relationships. Gain tools to review advertising contracts and identify new media avenues. Course participants receive techniques and methods used in the advertising media process. Presented by Brienna Schuette – Moxie and Drive Marketing.
You must be logged in, registration closes Oct 22.