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With an average of 22,000 page views and 3,363 unique visitors per month, IAFE’s website is the leading source of online information about fairs.
From the home office in Springfield, MO, here are the Top 5 reasons why you should advertise in IAFE publications.
Advertise in the leading publication for decision-makers in the fair industry.
IAFE, 3043 E Cairo St, Springfield, MO 65802
Phone: 800.516.0313 or 417.862.5771,
The IAFE (International Association of Fairs and Expositions) has a purpose of promoting and encouraging the development and improvement of fairs and expositions. Designed to help share ideas and foster improvement, Fairs & Expos magazine is the leading source of industry information for IAFE members who are fair managers, staff and board members and allied companies. Fairs & Expos magazine is printed six times a year, with each issue being distributed to over 3,000 readers worldwide.
Advertising in Fairs & Expos is a proven way to showcase your company and to attain name recognition within our association. Our advertisers include: acts and attractions, booking and talent agencies, fair supplies, fireworks, equipment, carnivals, consultants, insurance, staging, sound & lighting, tents and tickets. Below are the rates and specifications for print advertising in Fairs & Expos.
(effective: December 14, 2014; number of ads in a 12-month period)
|Color Ad Size (width x height)||1x||6x|
|1/6 Page (2.25" x 5" or 5" by 2.25")||$445||$378.25|
|1/3 Page (5" x 5", 2.25" x 10", or 7.5" x 3.25")||$540||$459|
|1/2 Page (7.5" x 5" or 5" x 7.5")||$655||$556.75|
|Full Page (7.5" x 10" or Bleed Size 8.75" x 11.25")||$875||$743.75|
IMPORTANT: All ad sizes may be combined to earn multiple-insertion discount. No charge for bleed.
SPECIAL POSITIONS: Inside Front Cover $900 - Inside Back Cover $900 - Outside Back Cover $1000; Cover positions are run with standard four-color process.
BLACK & WHITE CHARGES: Subtract $225 from the 1x rate for B&W pricing.
DISCOUNTS: 15% discount for annual contract (six insertions in a 12-month period). 15% commission on gross billing allowed to recognized advertising agencies provided account is paid within 30 days of invoice date. Commissions will be forfeited when account goes beyond 30 days.
AD LAYOUT SERVICE: Fairs & Expos can prepare an ad from your copy, photos, and illustrated material. Minimum charge is $25.
MECHANICAL SPECIFICATIONS: The publication is printed by sheetfed, offset process. The publication trim size is 8.5 x 11. Keep all live matter in 7.5 x 10 area. Bleed size before trimming is 8.75 x 11.25.
The IAFE Directory, printed in January of each year, serves as a resource guide to our membership all year long. The Directory lists the contact information, dates, attendance and other relevant information for each IAFE fair member. The Directory also serves its members by listing each associate member, including a 50 word description of the services they provide fairs.
The IAFE offers full page display advertising opportunities in this publication, allowing you to deliver your sales message to the membership all year long. Full page, black and white ads are only $595, while color pages are $795. A limited number of tabbed divider pages are available for $850.
Any advertiser placing a display ad in the IAFE Directory will receive an upgraded membership listing, consisting of a yellow background highlighting the listing.
Digital Requirements: All files should be prepared on a Macintosh platform. Acceptable formats include: PDF files (distilled, print optimized, with fonts embedded); QuarkXpress Version 5 or greater (with fonts and images); Illustrator Version 8 EPS (with fonts converted to outlines); Freehand EPS (with type converted to paths); or InDesign Version 2.2 or greater (with fonts converted to outlines). All color images should be converted to CMYK format at 300 dpi. Files less than 8 MB can be directly emailed to Steve Siever. Microsoft programs or word processor programs are not acceptable as final documents. Contact the IAFE with additional questions.
Ad Layout Service: Our staff can prepare an ad from your copy, photos, and illustrated material. Minimum charge is $25. There will be additional charges for scans - call for a quote. Please allow extra time for ad preparation.
With over 20,000 visits to the IAFE web site per month, you can't go wrong with this advertising opportunity!
You can purchase a 120x120 pixel ad OR a 250x100 pixel ad (premium) which will appear on the IAFE home page AND the Find an Associate page. The ads are ALL stationary on the page and will also serve as a direct link to your company's web site.
We require gif images at 72 dpi. You may submit the digital file to us via e-mail or CD.
The 250x100 pixel ad (premium) rate is $495 per month. The rate for web site advertisers committing to three months will be $445 per month. Any advertisers making a 12-month commitment will receive a $375 per month rate.
The 120x120 pixel ad rate is $395 per month. The rate for web site advertisers committing to three months will be $355 per month. Any advertisers making a 12-month commitment will receive a $300 per month rate.
Whether you want to showcase an act/attraction or a product/service offering to fairs, the Featured Video spot provides a highly visible and interactive way to connect with IAFE members via our web site. One video spot of an IAFE member will be available each month. The Featured Video spot will be located on the IAFE homepage. This highly visible placement is just $495 per month.
Participants must upload their video to YouTube and send us a valid link to the video. The IAFE will also provide a link above the video to a URL of the participants choice so that viewers can find contact information of the company in the Featured Video (web site, Facebook page link, etc).
Please contact Steve Siever at the IAFE with any questions.
IAFE members can purchase a set of IAFE member fair or IAFE associate member mailing labels for $300 (approximately 1,300 fair or 1,100 associate labels).
If you don't need the entire set of fair labels, you may also purchase labels of fairs from specific states or provinces or labels of fairs from the following attendance categories:
|24,999 and under||25,000 - 99,000||100,000 - 199,000|
|200,000 - 499,000||500,000 - 999,999||Over 1 million|
If you don't need the entire set of associate labels, you may also purchase labels from the following specific categories: Advertising & Public Relations; Associations; Attractions; Auto Thrill Show/Motorsport Attractions; Beverages; Booking & Talent Agencies; Buildings/Arenas; Carnivals & Midway Rides; Commercial Exhibits; Concessions; Concessions-Food; Consultants; Departments of Agriculture; Equipment; Events; Fair Supplies; Fireworks; Insurance; Livestock Equipment; Parks; Publications; Ride Manufacturers/Distributors; Security; Show Productions; Special Services; Staging, Sound & Lighting; Tents; or Tickets.
If you do not purchase the entire set of labels, you will be charged 25 cents per label. There will be a $50 minimum charge for all orders, regardless of the number of labels.