IAFE Books
The IAFE is in the process of updating our product offerings to bring you more current surveys and studies about the fair industry. Check back frequently for more information.
- Marketing Study: The responses of 261 U.S. and Canadian fairs to the 2000 Marketing Survey have been compiled into this valuable resource report. Is your advertising budget comparable to that of other fairs your size? Which forms of media are most successful? These and many other questions can be easily researched with this 76-page handbook. $35 for members, $60 for non-members
- 1998 Fair Management Reference: The Fair Management reference has been completely revised and updated, and it features a new format. Compiled and edited by Mike Heffron, retired manager of the Minnesota State Fair, the publication contains 13 chapters covering all facets of fair management. $75 for members, $100 for non-members
- Sponsorship Proposals Handbook: The 1999 IAFE Marketing Seminar led to this compilation of actual sponsorship presentations IAFE member fairs have made to their prospective sponsors. Also includes advertising campaigns and newsletters. Over 250 pages and sure to be of help as you plan your next presentation or marketing plan. $25 for members, $50 for non-members
- Competitive Exhibits Handbook: Over 250 copies of the Competitive Exhibits Handbook have been distributed since its introduction at the 1993 IAFE Annual Convention. Provide your exhibits superintendents with this 3-ring binder, packed with ideas and photos. They will thank you! $35 for members, $60 for non-members
- Commercial Exhibits & Concessions Contracts, Guidelines, and Policies; and Competitive Exhibits Manual: The 2003 Commercial Exhibits and Concessions/Competitive Exhibits Seminar resulted in the collection of contracts and regulations regarding commercial exhibits and concessions along with guidelines for competitive exhibits from 21 fairs. $20 for members, $45 for non-members
